The most effective and most popular mystery shopping software platform in existence. Whether your business is looking to manage a secret shopping program internally or through a vendor, look no further. The PRISM Mystery Shopping Platform is engineered to deliver flawless field data using cutting-edge tools and technology.
1,000,000 evaluators using mobile apps, advanced form and question logic and custom fraud detection tools, to deliver real-time brand experience and customer experience measurement data.
No matter what you need (recorded telephone shops, video shops, on-site inspections, crowdsourced microshops, and more) PRISM's Mystery Shopping software and Project Experts ensure your business gets the best data available - without question - every time.
PRISM delivers the only truly comprehensive mystery shopping system on the market - from our 1,000,000 registered evaluators standing by to obtain your data, and sophisticated tools engineered to optimize your projects, to the elegant custom reporting dashboard that presents all data from all sources on one intuitive display - the PRISM system is the answer to all your secret shopping needs.
Read on for a few examples of the PRISM difference:
Fully-integrated Mobile Channel
PRISM's industry-first and industry-dominating mystery shopping app, iSecretShop, is the only fully-integrated mobile app in the field. Leveraging the full functionality of the system and the extraordinary technology of smartphones, our evaluators inspect businesses with no questions missed, no disputes about findings and no need to memorize (and hope they don't forget or mis-remember) anything. And their data comes in fast! Shop data may be entered the 'traditional' way too - using a computer - and our evaluators can use both together! Capturing notes, pics and observations from the field and reviewing and completing lengthier narratives at home.
Making Data Matter: Advanced Reporting Dashboard,
Industry Benchmarking & The Team Action Module
The PRISM Dashboard delivers advanced data visualization tools in an intuitive and sophisticated interface. An unlimited number of authorized users (with hierarchical restrictions) can consume data any way they want - with custom views, comparative filters and cutting-edge reports. And all the data can be exported with ease - any way you want: API, FTP, sFTP and email - on any schedule. It's your data, after all.
Knowing how your locations are performing is important. How they compare to each other over time is too. But knowing how your business compares to your competitors is invaluable. Our integrated Industry Benchmarking tools deliver everything businesses need to know about themselves and their competitive landscape.
All the data in the world is nothing unless it drives action! PRISM's proprietary Team Action Module was designed to do exactly that. Now, whenever a defect is discovered in the field, an action plan can be triggered - compelling the right people to take the right corrective action immediately - allowing management to both discover issues in the field AND resolve them. No other platform delivers this level of results-driven improvement.
Crowdsourced Micro-shops & Alternative Solutions
Traditional, on-site mystery shops are excellent, but sometimes a novel or alternative solution is required. PRISM boasts the industry's first crowd-sourced solution - leveraging an army of mobile-equipped users and geo-zones to grab inexpensive data from the field - fast!
Other solutions include web-based and recorded telephone shops, covert video shops, audio shops and the ability to use all of these technologies in a single report - for robust and comprehensive data like none other.
Advanced Fraud Detection
Data validation (ensuring the reports are accurate and properly-obtained) is essential to the success of any measurement program. PRISM's engineers and industry experts work tirelessly to develop the most advanced fraud detection tools available. Our system stands vigilant 24/7 monitoring every action, looking for patterns and suspicious activity - and flagging any outliers for additional review.
Using image metadata, we can ensure that photographs were taken at the right place, on the right day, at the right time. Proprietary fraud algorithms ensure users are who they claim to be, that images weren't lifted from the internet, and a host of other behaviors - because we understand that data integrity is critical. We value your data as much as you do - and we are committed to staying one step ahead at all times.
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